The Reverend James Cameron

One shouldn't waste too much time on Avatar other than to remark that its 3D technology will serve many better directors than James Cameron well in years to come. One of that swarming horde, John Boorman - though he may not may use of the technology himself - summed up the film's success rather drolly in a letter to today's Irish Times:

The religious aspect should not be taken lightly. In Hollywood they speak of Avatar in reverential tones. They believe there is something sacred about a cultural object that makes that kind of money.

Somewhere up there Karl Marx is roundly smirking...